Senior living and care marketing strategies and solutions

We take the mystery out of marketing to seniors

Founded in 1997 by Patty Jamison, Innisfree brings over 30 years of sales and marketing expertise to the full spectrum of senior living and care, increasing occupancy and census to effectively steward your organization, and its financial resources into the future.

As insiders to senior living and care marketing, Innisfree understands how complex and changing market dynamics can drive, or deter the market position and potential for every product, program and service you offer.

  • Retirement Communities
  • Independent Living
  • Assisted Living
  • Skilled Nursing & Rehabilitation

Insiders to senior living and care marketing success.

We uncover product, program and service opportunities in support of increased market share, increased occupancy and census, lead generation, and sales and community awareness.

We challenge our clients to view themselves through the eyes of the senior living customer: current and prospective residents, family members, decision makers and/or influencers.

We create and guide strategic market plans for retirement communities, senior housing, assisted living and skilled nursing and rehabilitation that serve as step-by-step road maps to sustainable occupancy and maximum profitability, as well as enhanced customer satisfaction.

We identify internal factors that impact external image and awareness of your nursing home or senior living facility.

We position our clients to enable a competitive edge marketing to seniors in primary, secondary, tertiary, and urban, suburban and rural markets.

We craft and implement brand identity and marketing communications programs and initiatives.

We bolster and support the productivity and efficiency of our clients' sales and marketing teams through assessment, tools, sales coaching and training, and motivation.