strategies & solutions

senior living competitive analysis

Competitive intelligence identifies not only what the market has to offer, but also your competitive position – and bridges the gap between the two.

Competitive intelligence is more than simply identifying your competitors and gathering data. It is a formalized, continuously evolving process that assesses competitors' capabilities, assumptions, strategies and behaviors to support and improve decision making.

Whether a community or campus, your organization must be able to take competitive intelligence, utilize it for strategic and tactical planning, mergers and acquisitions, restructuring, marketing, pricing, advertising, and research and development.