strategies & solutions

senior living competitive analysis

Competitive intelligence identifies not only what the market has to offer, but also your competitive position – and bridges the gap between the two.

Competitive intelligence is more than simply identifying your competitors and gathering data. It is a formalized, continuously evolving process that assesses competitors' capabilities, assumptions, strategies and behaviors to support and improve decision making.

Whether a community or campus, your organization must be able to take competitive intelligence, utilize it for strategic and tactical planning, mergers and acquisitions, restructuring, marketing, pricing, advertising, and research and development.

We selected Innisfree because they have the industry knowledge and experience to resolve a range of problems. Through their competitive analysis they developed the data we needed to establish realistic marketing and admission expectations. 

Bill Wallen
President & CEO
Baptist Home, Inc.